Week 3.2

I strongly believe the placement of logo and its format background color are essential in the design.

As you can see I designed the Dorado Verde logo on a few widely used materials like: pens, cap, polo shirt, and cologne/perfume. I placed the logo high on the breast of the polo shirt to be easily seen and read by people to promote the resort. Whether its a tourist wearing a shirt on the golf course, or a busy Dorado Verde employee wearing a polo while loading a baggage cart, the cap and shirt are designed white to reduce the ruthless rays of the Costa Rican sun. My overall goal was to get a clean, polished, and refreshing look for the resort, while maintaining purpose to their design.

Did I accomplish this?

Week 3.1

After research, conceptions, and logo creation of the eco-friendly resort dorado verde, it was time to layout a promo poster on print.

I have seen many posters in the past, especially resort posters that seem to be amassed with advertisements, excessive pictures, and too much type. I find it extremely distracting and downright confusing. A goal of mine in this poster design was to get the point across by promoting this eco-resort in the most direct way possible.

If you look at the poster you will notice that there is depth of feel contained in the photograph of the palm tree. I wanted the viewers eyes to come to focus down the palm tree straight in focus to the green gold resort appropriately named Dorado Verde. I also used other supporting elements consisting of rectangles and intersecting type to help assist the viewer in targeting the resort name: dorado verde. Additionally, I sprinkled the most important information: location, phone, and website address parallel to the bottom of the format to create an interesting base to the design print.

Week 2.2

A new eco-resort was being constructed on one of Costa Rica’s most beautiful areas. The client requested that I design and develop a brand for the eco-resort starting with a logo. The main goal of the branding would be to influence tourists to visit.

My first step was to do as much research about Costa Rica as possible. I found that Costa Rica was known for its extreme beauty and untouched inhabited rainforests. I learned from my research that the main language of Costa Rica is Spanish. With green lush rainforests, Spanish speaking people, and a request for a powerful brand for the eco-resort, I developed a name that I felt exemplified it all, Dorado Verde.

Dorado Verde translated to English is gold and green. Correct Spanish translation is “green gold”. Green gold is representative of the priceless valuable resources contained within the lush rainforests. Many tourists who don’t speak Spanish find out Dorado Verdes true meaning after they have experienced it during their visit.

Week 2.1

I enjoy transforming everyday items into alternate abstract forms. In this piece I was inspired by the receiver of pistols and their relationship to one another.

Week 1.2

My design influence has rooted from experiences growing up in the heartland of Illinois. My motivation for good design is my 19 month old boy; JD who promotes me to strive for excellence.

Week 1.1

My name is Nathan Loeser. I am originally from a small farm town called Henry. Henry is located in the heart of Illinois and is consisted mostly of timber and fields. Henry is located next to the Illinois river valley. It is a place of isolation and solitude. This isolation and solitude of the area has influenced my ambitions to create. My work is directly influenced by the locations that surrounded me growing up.