After research, conceptions, and logo creation of the eco-friendly resort dorado verde, it was time to layout a promo poster on print.
I have seen many posters in the past, especially resort posters that seem to be amassed with advertisements, excessive pictures, and too much type. I find it extremely distracting and downright confusing. A goal of mine in this poster design was to get the point across by promoting this eco-resort in the most direct way possible.
If you look at the poster you will notice that there is depth of feel contained in the photograph of the palm tree. I wanted the viewers eyes to come to focus down the palm tree straight in focus to the green gold resort appropriately named Dorado Verde. I also used other supporting elements consisting of rectangles and intersecting type to help assist the viewer in targeting the resort name: dorado verde. Additionally, I sprinkled the most important information: location, phone, and website address parallel to the bottom of the format to create an interesting base to the design print.
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