A new eco-resort was being constructed on one of Costa Rica’s most beautiful areas. The client requested that I design and develop a brand for the eco-resort starting with a logo. The main goal of the branding would be to influence tourists to visit.
My first step was to do as much research about Costa Rica as possible. I found that Costa Rica was known for its extreme beauty and untouched inhabited rainforests. I learned from my research that the main language of Costa Rica is Spanish. With green lush rainforests, Spanish speaking people, and a request for a powerful brand for the eco-resort, I developed a name that I felt exemplified it all, Dorado Verde.
Dorado Verde translated to English is gold and green. Correct Spanish translation is “green gold”. Green gold is representative of the priceless valuable resources contained within the lush rainforests. Many tourists who don’t speak Spanish find out Dorado Verdes true meaning after they have experienced it during their visit.
I think you did a very nice job on this logo design. I thought your description of Costa Rica and reasoning behind your design decisions blended nicely. I am currently working on the same project in my id and branding class but have been struggling to come up with ideas. Any suggestions?
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