Week 8.2

The program director of graphic design at South University Columbia Campus requested that I create a design that promotes my work as an aspiring graphic designer. I wanted a cold distorted design that used "plain jane" san-serif typeface. I challenged my self to use this "plain jane" typeface by moving type around in unexpected ways. I used scale to express ER not only for designER but for my last name; LoesER. I used illustrator for clean vector typefaces and photoshop for the background texture, personal photo, and paintbrush effects. I intended for the format to lack four sides so I used a paintbrush set in white to diminish some edges from the overall layout. I used contrast in black and white, along with some serious transparency to give the design depth.

Week 8.1

This is the winning design for Amalgamated Industries corporate logo. I feel that circles are very strong design elements. I placed circles in a way that not only gives a unique shape but also discreetly displays the companies initials: Aii. I matched the typeface of the company name to coincide with the circles. I then tried streamlining Industries Inc. with the typeface Flatron. I felt that the circle logo along with the company name should extend from left to right to ease viewers eyes. The logo can be used with or without the name of the company.

Week 7.2

Amalgamated Industries Incorporated is a company that has been building mechanical widgets for over a hundred years. In that time the company renovated their trademark only one time. In 2010 the company was ready to make a corporate makeover. The first thing on their list was a company logo redesign. After extensive research and collection of data, I put together five different logos that I felt, upon the completion of my research, fit the company the best. I have displayed all five to show the range of difference in my concepts. Upon completion, I felt the strongest design was the first logo. Which design do you believe is the strongest?

Week 7.1

The mission for this project was to create a spread utilizing a verb and a noun. I utilized both photoshop and illustrator for the design. Though the design really has no true message, I chose items carefully. The shoes above Lincoln's eyes are to mimic a mask, while bringing in present iconic objects (nike shoes) and pairing them with iconic people (Lincoln). I used a script typeface to give the word vein an organic feel with its curvilinear design. I used black and white to signify life and death. The white and black background enabled me to make great use of white space while designing the word: excreting.

logodesignlove.com

LogoDesignLove is a website blog that is primarily focused on logos and brand identity. The blog showcases other designers work, gives tips, educates, and keeps designers inspired. The site was originally created by David Airey, an Irish graphic designer from Edinburgh Scotland. Many popular post topics include: how 20 designers charge their clients, graphic design contracts, how to improve your portfolio, negative space in design, secrets from a search marketing manager, etc. This blog is extremely helpful, inspiring, and is a must see for anyone practicing design.

Week 6.2

This is a piece that I created in Adobe Illustrator for self branding. After much brainstorming I conceptualized the word Designate. The word contains my name and what I am passionate about; design. I used a black background to bring out the color and to give contrast to the white type. I used bold hues to bring out my name in the design.

Week 6.1

The Modern Art Gallery requested a poster to promote the plus three exhibition. I utilized Adobe inDesign to layout the poster. I felt the visual hierarchy of information was essential to the purpose of this design. I used design elements including glyphs, typography, and body copy to compose this poster. Placement and layout of elements were positioned to guide the reader throughout the composition. I wanted to use white space abruptly while not making it to overwhelming. Most elements are positioned towards the bottom to give the composition a defining base in overall format.

Week 5.2

While redesigning Boggart Ale I concepted an idea to create two additinal brews for Greenman Brewing Company; Boggart and Boggart Light. The labels are similar but have their own discrete designs. While the regular Boggart contains greengold accents on black background, Boggart Light includes white to giving it a "lightened" feel. Both labels contain wheat illustrations, but are laid out differently to give them their own distinct personality. The difference in layout was to make sure customers wouldn't confuse the two brews.

Week 5.1

Greenman Brewing Company located in London England was looking for a redesign of their Harry Potter branded Boggart Ale. While brainstorming for this new design, I couldn't help but think of the goblins written in the Harry Potter. I created an image that I truly believed portrayed a goblin. I wanted to compose the elements that made up the goblin in an abstract way. I used green because I felt it best exemplified the goblins in the Harry Potter series. I created a new logo for Boggart lined with parallel tassels of wheat. I used black as a base color, and greengold pantone to highlight the Boggart brand logo. Bottlecap, bottle neck label, and front/back label were designed similar to reinforce brand.

Week 4.2

Playfulness. The goal of this design was to portray playfulness through type. I chose script type for its organic structure. I felt the organic structures of script would give a better allusion of playfulness when composed in conjunction with one another. I used darker colors at the bottom to better define the base of the format. I enlarged each piece of type to give a sense that the type was rising to the top. Bright blue hues were used to give them a cool and calm personality. The organic lines, and cool blue hues of the type were constructed to translate playfulness.

Week 4.1

I enjoy the utilization of typography in design. In this piece I wanted to encapsulate contrasting hues, positive negative space all as an abstract form. I wanted the black object and dark greenish background to relate by using minimal contrast. The black on dark green background contain just enough contrast to give positive negative space. I then used bright and bold blaze orange number 9 to give extreme contrast to the dark background. The curvilinear lines of the blaze orange number 9 were positioned to accent the lines of the black letter e. I felt the baseline of the blaze orange letter 9 fit comfortably into the eye of the black letter e.