Monday, May 31, 2010

Week 8.1







This is the winning design for Amalgamated Industries corporate logo. I feel that circles are very strong design elements. I placed circles in a way that not only gives a unique shape but also discreetly displays the companies initials: Aii. I matched the typeface of the company name to coincide with the circles. I then tried streamlining Industries Inc. with the typeface Flatron. I felt that the circle logo along with the company name should extend from left to right to ease viewers eyes. The logo can be used with or without the name of the company.

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