Week 4.2

Playfulness. The goal of this design was to portray playfulness through type. I chose script type for its organic structure. I felt the organic structures of script would give a better allusion of playfulness when composed in conjunction with one another. I used darker colors at the bottom to better define the base of the format. I enlarged each piece of type to give a sense that the type was rising to the top. Bright blue hues were used to give them a cool and calm personality. The organic lines, and cool blue hues of the type were constructed to translate playfulness.