Tuesday, May 11, 2010

Week 5.1


Greenman Brewing Company located in London England was looking for a redesign of their Harry Potter branded Boggart Ale. While brainstorming for this new design, I couldn't help but think of the goblins written in the Harry Potter. I created an image that I truly believed portrayed a goblin. I wanted to compose the elements that made up the goblin in an abstract way. I used green because I felt it best exemplified the goblins in the Harry Potter series. I created a new logo for Boggart lined with parallel tassels of wheat. I used black as a base color, and greengold pantone to highlight the Boggart brand logo. Bottlecap, bottle neck label, and front/back label were designed similar to reinforce brand.




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