Amalgamated Industries Incorporated is a company that has been building mechanical widgets for over a hundred years. In that time the company renovated their trademark only one time. In 2010 the company was ready to make a corporate makeover. The first thing on their list was a company logo redesign. After extensive research and collection of data, I put together five different logos that I felt, upon the completion of my research, fit the company the best. I have displayed all five to show the range of difference in my concepts. Upon completion, I felt the strongest design was the first logo. Which design do you believe is the strongest?
Monday, May 31, 2010
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