logodesignlove.com

LogoDesignLove is a website blog that is primarily focused on logos and brand identity. The blog showcases other designers work, gives tips, educates, and keeps designers inspired. The site was originally created by David Airey, an Irish graphic designer from Edinburgh Scotland. Many popular post topics include: how 20 designers charge their clients, graphic design contracts, how to improve your portfolio, negative space in design, secrets from a search marketing manager, etc. This blog is extremely helpful, inspiring, and is a must see for anyone practicing design.

Week 6.2

This is a piece that I created in Adobe Illustrator for self branding. After much brainstorming I conceptualized the word Designate. The word contains my name and what I am passionate about; design. I used a black background to bring out the color and to give contrast to the white type. I used bold hues to bring out my name in the design.

Week 6.1

The Modern Art Gallery requested a poster to promote the plus three exhibition. I utilized Adobe inDesign to layout the poster. I felt the visual hierarchy of information was essential to the purpose of this design. I used design elements including glyphs, typography, and body copy to compose this poster. Placement and layout of elements were positioned to guide the reader throughout the composition. I wanted to use white space abruptly while not making it to overwhelming. Most elements are positioned towards the bottom to give the composition a defining base in overall format.

Week 5.2

While redesigning Boggart Ale I concepted an idea to create two additinal brews for Greenman Brewing Company; Boggart and Boggart Light. The labels are similar but have their own discrete designs. While the regular Boggart contains greengold accents on black background, Boggart Light includes white to giving it a "lightened" feel. Both labels contain wheat illustrations, but are laid out differently to give them their own distinct personality. The difference in layout was to make sure customers wouldn't confuse the two brews.

Week 5.1

Greenman Brewing Company located in London England was looking for a redesign of their Harry Potter branded Boggart Ale. While brainstorming for this new design, I couldn't help but think of the goblins written in the Harry Potter. I created an image that I truly believed portrayed a goblin. I wanted to compose the elements that made up the goblin in an abstract way. I used green because I felt it best exemplified the goblins in the Harry Potter series. I created a new logo for Boggart lined with parallel tassels of wheat. I used black as a base color, and greengold pantone to highlight the Boggart brand logo. Bottlecap, bottle neck label, and front/back label were designed similar to reinforce brand.

Week 4.2

Playfulness. The goal of this design was to portray playfulness through type. I chose script type for its organic structure. I felt the organic structures of script would give a better allusion of playfulness when composed in conjunction with one another. I used darker colors at the bottom to better define the base of the format. I enlarged each piece of type to give a sense that the type was rising to the top. Bright blue hues were used to give them a cool and calm personality. The organic lines, and cool blue hues of the type were constructed to translate playfulness.

Week 4.1

I enjoy the utilization of typography in design. In this piece I wanted to encapsulate contrasting hues, positive negative space all as an abstract form. I wanted the black object and dark greenish background to relate by using minimal contrast. The black on dark green background contain just enough contrast to give positive negative space. I then used bright and bold blaze orange number 9 to give extreme contrast to the dark background. The curvilinear lines of the blaze orange number 9 were positioned to accent the lines of the black letter e. I felt the baseline of the blaze orange letter 9 fit comfortably into the eye of the black letter e.